Social Networks
  • Bruin Learn
  • Assignments
  • Syllabus
  1. Welcome
  • Welcome
  • Introduction to Networks
    • 1  What Are Networks?
    • 2  What is A Social Network?
    • 3  Social Ties and Network Boundaries
    • 4  Tie Strength
    • 5  Multiplex Networks
  • Networks and Graphs
    • 6  Introduction to Graphs
    • 7  Types of Ties and Their Graphs
    • 8  Dyads and Triads
    • 9  Basic Graph Metrics
    • 10  Directed Graphs
    • 11  Indirect Connections
    • 12  Graph Connectivity
    • 13  Tree Graphs
  • Networks and Matrices
    • 14  Introduction to Matrices
    • 15  The Social Network Matrices
    • 16  Basic Matrix Operations
    • 17  Matrix Multiplication and its Applications
  • Centrality and Status
    • 18  Centralities based on Degree
    • 19  Centralities based on the Geodesic Distance
    • 20  Centralities based on Shortest Paths
    • 21  The “Big Three” Centrality Metrics
    • 22  Getting Centrality from Others
    • 23  Status
    • 24  Hubs and Authorities
  • Two-Mode & Ego Networks
    • 25  Affiliation Networks
    • 26  Ego Network Metrics
    • 27  Collecting Ego-Network Data
    • 28  Theories of Ego Network Homogeneity and Diversity
    • 29  Network Cognition and Cognitive Social Structures
  • Subgroups and Blocks
    • 30  Clique Analysis
    • 31  Cohesive Subsets
    • 32  Equivalence and Similarity
    • 33  Automorphic and Regular Equivalence
    • 34  Local Node Similarities
    • 35  Blockmodeling
  • Network Theory: Ties and Circles
    • 36  Dunbar’s Theory of Social Circles
    • 37  The Strength of Weak Ties
    • 38  Structural Holes and Brokerage
    • 39  Simmelian Tie Theory
  • Network Theory: Balance and Hierarchy
    • 40  Dyadic Balance
    • 41  Triadic Balance
    • 42  Structural Balance
    • 43  Theories of Valenced Interactions
    • 44  Dominance Hierarchies
  • Network Theory: Dynamics and Diffusion
    • 45  The Diffusion of Innovations
    • 46  The Small World Phenomenon
  • References

Table of contents

  • Welcome

Social Networks

An Introduction

Author

Omar Lizardo and Isaac Jilbert

Published

January 15, 2023

Welcome

This is an introductory textbook on social networks to be used in conjunction with an undergraduate lecture class on social networks (SOCIOL 111) taught in the department of sociology at UCLA.

1  What Are Networks?
 

Copyright 2023, Omar Lizardo & Isaac Jilbert